A blog for social media communicators at MIT
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Personal vs. Department Identity in Social Media
January 15, 2013
A few days ago I received an email from a colleague who manages social media for an MIT program. She wrote, "One thing that really confuses me is how to brand myself in relationship to [the program]. People reach me more than others via [the program's] social media accounts. Sometimes people ask 'Who is behind this...
Read the PostTake Some Tips from the MIT Application Process
July 25, 2012
There is a lot of helpful advice on the MIT admissions site about the application process. What MIT is looking for in the essays is founded on principles that can be applied to great social media content. 1. Instead of one long essay, the MIT application asks for short responses and essays. You'll find that social...
Read the Post7 Ways Social Media Impacts Organizations
March 30, 2012
I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations: 1. Velocity has accelerated No longer 24/7, but 60/60/24/7 2. Awareness is no longer passive "Inbound communications must now become as...
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