A blog for social media communicators at MIT
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#MIT02139
May 20, 2016
The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our festivities with the rest of the world, so we created the hashtag #MIT02139 (MIT + the campus’s zip code) to support the celebration...
Read the PostBuilding a Following on Snapchat
April 28, 2016
Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...
Read the PostHosting a Bilingual Twitter Chat
September 23, 2014
On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of the chat was leveraging ethnic identity to build community power. Along with a local partner, Manos Visibles, MIT CoLab recently...
Read the PostValidation as Part of Social Media Customer Service
March 24, 2014
While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...
Read the PostQuora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond
August 16, 2013
Ashton Kutcher and Joi Ito Jobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora: "How did Ashton Kutcher prepare for his role as Steve Jobs in the new movie Jobs?" Although the question was asked in the third...
Read the PostSharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter
April 2, 2013
Using Social Media to Sustain and Strengthen Your Program Relationships Social media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most effective uses of social media is to build and deepen relationships with customers, and I use that mantra to guide my social media...
Read the PostInfluencers and Brand Advocates
August 10, 2012
There are two specific groups with whom you should be cultivating relationships to more effectively reach your target audience: influencers and brand advocates. Part of reaching out to a large audience involves reaching out to key influencers and brand advocates who in turn reach specific groups of people with their...
Read the PostGamification and Social Rewarding
August 2, 2012
'Guess where?' series: Do you know where on MIT campus this detail can be found? #MIT Gamification, or game mechanics, involves the use of a game mindset and can be applied to social media strategy. This can mean actually using games, such as "MIT: The Game" on the MIT Admissions Facebook page, but also involves...
Read the PostWant more engagement? Dig deeper!
July 6, 2012
It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...
Read the PostAsk Questions
May 24, 2012
Content isn't just about broadcasting news and information about your department. If so, it's not social media. It's just media (see Does Your Department Take the 'Social' Out of Social Media?). There are other types of content out there and one of these types is the asking of questions. Questions are an important...
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