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Building a Following on Snapchat
April 28, 2016
Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...
Read the PostSnapchat Case Study: Or, How We Learned to Love the Sticker
March 31, 2015
Our goal as members of the Division of Student Life communications team is to show that MIT has a thriving, vibrant community full of activities and events, and to illustrate it in a way that is student engaged and student driven. Springfest is no exception. It is one of the biggest events hosted by the Undergraduate...
Read the Post"Meltdown": A Twitter Case Study
December 20, 2012
"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...
Read the PostMemes
February 22, 2012
'Meme' is a short version of mimeme, meaning an imitation. It's a replicating concept, idea, or style that is propagated and evolves along the way. It usually takes the form of a parody or involves using a recognizable image/phrase/etc. and playing with it (a mutating imitation). One great example is the meme...
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