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How Colleges and Universities Use Instagram
July 1, 2013
Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...
Read the PostMIT Commencement 2013
June 12, 2013
This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify: Are You Ready for Commencement? Doctoral Hooding...
Read the PostWhy Use Images?
May 17, 2013
I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...
Read the PostCPS Photo Library
November 16, 2012
Are you looking for compelling MIT photos to help your department’s next communication project? Communication Production Services’ photo library, hosted on Flickr, features students, buildings, labs and campus life, in addition to a collection of historical photos courtesy of the Museum and Libraries Archives. The...
Read the PostElection 2012: Twitter and Infographics
November 9, 2012
Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...
Read the PostPhotography and Social Media: Quality is Important
July 9, 2012
Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...
Read the PostMIT Commencement: Photos
June 11, 2012
For a little fun for this year's Commencement, we had a photo contest among MIT staff. Whoever posted the best photos won a free MIT T-shirt. Two anonymous judges selected the photos (I was not a judge). This year's winners are: Dave Tashjian, Sloan Nancy Duvergne Smith, Alumni AssociationStephanie Muto, School of...
Read the PostUsing Pinterest Without the Fear of Breaking Copyright Laws
May 16, 2012
Organizations are nervous about using Pinterest. With all the news going on about pinning images being unlawful, there are lots of doubts about whether one should use Pinterest at all. This is particularly unfortunate given that, according to Mashable, Pinterest drives more traffic than Google+, YouTube, and LinkedIn...
Read the PostSocial Media on a Shoestring
March 8, 2012
In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...
Read the PostNew Facebook Pages
March 1, 2012
Facebook is allowing pages to take on the new Timeline layout. Read about the news in PCWorld and CNET. Mashable can tell you six big changes that will affect your page. The biggest difference you'll see right away is the cover image. The profile image is a small square and overlaps partially on top of the cover image...
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