A blog for social media communicators at MIT
Popular Categories
Tag Cloud
alumni
analytics
audience
Automation
Blogging
call-to-action
case studies
Commencement
content
engagement
events
Facebook
goals
group
hashtags
images
Instagram
Linkedin
links
listening strategies
negativity
networking
news
photography
priorities
questions
replying
social media
Storify
strategy
student life
students
success
timing
trends
Twitter
category
Bird's Eye View
The Obsession with Best Practices
January 29, 2014
One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...
Read the PostFour Digital Strategy Essentials
November 21, 2012
In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a better experience than sitting in front of an actual makeup artist, so the question that arises is how the digital experience...
Read the PostHighlights from the Ivy Plus Social Media Conference
October 29, 2012
This past weekend I met in Princeton, New Jersey with colleagues from other universities to talk about social media. Here are some of the highlights from our roundtable discussions. Unique voice: how unique can a university be? Examples of tweeters with non-standard voices: take a look at Father Marquette and Spike...
Read the PostTime Management for Social Media
October 17, 2012
Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...
Read the PostTake Some Tips from the MIT Application Process
July 25, 2012
There is a lot of helpful advice on the MIT admissions site about the application process. What MIT is looking for in the essays is founded on principles that can be applied to great social media content. 1. Instead of one long essay, the MIT application asks for short responses and essays. You'll find that social...
Read the PostAvoid Getting Overwhelmed: Make Social Media Work For You
June 27, 2012
I find that there's an interesting divide in mindsets when it comes to social media as tools. Which camp do you fall in? Do you just use social media haphazardly, or are you making these tools work for you in some way? Is social media: a necessary evil that provides little benefit, an unnecessary evil, or a vital...
Read the Post7 Ways Social Media Impacts Organizations
March 30, 2012
I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations: 1. Velocity has accelerated No longer 24/7, but 60/60/24/7 2. Awareness is no longer passive "Inbound communications must now become as...
Read the PostDan Zarrella: 13 Takeaways
March 6, 2012
Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...
Read the PostThe Five Ws
February 24, 2012
This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who Who is your audience? Who are...
Read the PostWork with a Goal in Mind: 3 Questions to Ask Yourself
February 24, 2012
I often get the query "My department is on Facebook and Twitter, now what should I be posting?" Due to the frequency of this question, I thought it deserved an answer on the blog. If you find yourself asking the question above or feeling confused about what to do next on social media, you need to step back and define...
Read the Post