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LinkedIn Groups: Should Mine Be Closed or Open?
May 31, 2012
When you join a group on LinkedIn, you will notice that you have the option to display the logo for that group on your LinkedIn profile. This public display of groups differs from Facebook, which displays your groups just for you on your home page and all likes under one tab on the profile. LinkedIn, however, displays...
Read the PostHootSuite: How to Automatically Send RSS Content to Social Media Accounts
April 26, 2012
When you're overwhelmed as a communicator, automation can be key. This post deals with taking the new content of an existing RSS feed and sending it automatically to social media platforms such as Facebook, Twitter, and LinkedIn. Let's say, for example, that MIT News often writes articles about your department, and...
Read the PostAdvertising: Facebook vs. LinkedIn
March 21, 2012
Update (7/17/14): Some of this information may be out of date. A great way to target people is to place ads on social networks where the most people can be found. Ads on LinkedIn and on Facebook can be successful when worded effectively, targeted correctly, and timed well. Here are a few comparisons of the two...
Read the Post13 Tips for Using Social Media at Your Next Conference
March 13, 2012
A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...
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