A blog for social media communicators at MIT

Dealing with Trolling: Update for 2023

By Jenny Li Fowler October 19, 2023

The more time you spend on the internet, the greater the chance you will either witness or become a victim of trolling. Trolling is defined as antagonizing others online by deliberately posting inflammatory, irrelevant, or offensive comments or other disruptive content. Internet trolls aim to provoke an emotional...

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My Summer with MIT’s Tumblr

September 25, 2023

By Emma Briggs, Social Media Intern  Ten or 15 years ago, Tumblr was a creative social platform known for fostering innovative energy with billions of website views per month. In the last decade, the blogging platform has lost many of its users to Instagram, X (formerly Twitter), and most recently, TikTok. The younger...

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MIT on TikTok

By Jenny Li Fowler September 6, 2022

Why we decided to get on TikTok One of MIT’s primary goals for social media is to feature our community and share our rich culture. We want prospective students who are deciding between MIT and peer universities to know that you absolutely can pursue other interests here outside of math, science, and engineering. And...

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Here's what you need to know about Facebook page likes and follows

By Jenny Li Fowler June 8, 2022

Why does Facebook offer both page like and page follow options, and what’s the difference, anyway? I admit that trying to figure out the difference between the two baffled me for years, mainly because I wasn’t sure which metric to track. In this blog post I’ll break down the differences between the two and explain why...

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MIT Central Social Media Strategy for 2021

By Jenny Li Fowler April 26, 2021

This year, we will continue to leverage our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. In addition, we will continue to feature MIT’s rich, creative culture and the amazing students, faculty, and staff who make MIT the special place it is. Here is...

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What We Discovered About Organic Listening

By Jenny Li Fowler March 4, 2021

Listening and monitoring have always been an important part of social media management. In 2020, these practices became crucial, not only in our handling of social media, but also in gaining an understanding of audience sentiment in general during some critical times. One practice we were able to refine is what I call...

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What 2020 Taught Us

By Jenny Li Fowler January 4, 2021

2020 had us rethinking our social media strategy and tactics and responding to a changing climate all year long. Until last year, we primarily used our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. We also aimed to show more of MIT’s rich, creative...

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Dealing with Trolling

By Jenny Li Fowler October 8, 2019

This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take place on a DLC-owned social media channel. Rather, they were instances where a staff member or student experienced...

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MIT Social Media Hub

By Jenny Li Fowler January 14, 2019

In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be more reflective of what you’ll find on the site: MIT social media content, channels, and best practices. When MIT...

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The Power of Organic

By Jenny Li Fowler November 2, 2018

There is so much information out there about paid social media. One might even feel pressured to pay to play. I thought I’d offer a voice in support of non-paid social media. At MIT we have a purely organic strategy, and I think it could work for you, too. Since I started working at MIT in November 2015, we’ve grown...

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