A blog for social media communicators at MIT

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Storify

What Kind of Experience Does Your Content Provide?

By Scott Murray March 7, 2014

There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core question: What kind of experience does your content provide? Through their study of media engagement, Medill scholars have...

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MIT Commencement 2013

By Stephanie Hatch Leishman June 12, 2013

This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify: Are You Ready for Commencement? Doctoral Hooding...

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Repurposing Content for Social Media

By Stephanie Hatch Leishman December 10, 2012

Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital formats, and campus services have marketing materials on hand. A lot of the content you are already producing can be posted to social...

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Inauguration of L. Rafael Reif, MIT's 17th President

By Stephanie Hatch Leishman October 3, 2012

On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...

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Storify

By Stephanie Hatch Leishman May 2, 2012

Storify is a cool way to archive posts from different platforms into one 'digital newspaper', especially if you want to gather everything people have been posting about a particular subject and use it to tell a story. Here's how to make your own: 1. Sign up for an account on Storify.com. 2. Click on 'Create Story'. 3...

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