A blog for social media communicators at MIT
Popular Categories
Tag Cloud
alumni
analytics
audience
Automation
Blogging
call-to-action
case studies
Commencement
content
engagement
events
Facebook
goals
group
hashtags
images
Instagram
Linkedin
links
listening strategies
negativity
networking
news
photography
priorities
questions
replying
social media
Storify
strategy
student life
students
success
timing
trends
Twitter
category
social media
MIT on BeReal
August 19, 2024
During the 2023-24 academic year, MIT often found itself in national and even international news. There was constant media coverage of on-campus protests and unrest, putting a spotlight on just one aspect of what was happening on campus and overshadowing all the other amazing discoveries, research, innovation, and...
Read the PostMy Summer with MIT’s Tumblr
September 25, 2023
By Emma Briggs, Social Media Intern Ten or 15 years ago, Tumblr was a creative social platform known for fostering innovative energy with billions of website views per month. In the last decade, the blogging platform has lost many of its users to Instagram, X (formerly Twitter), and most recently, TikTok. The younger...
Read the PostHere's what you need to know about Facebook page likes and follows
June 8, 2022
Why does Facebook offer both page like and page follow options, and what’s the difference, anyway? I admit that trying to figure out the difference between the two baffled me for years, mainly because I wasn’t sure which metric to track. In this blog post I’ll break down the differences between the two and explain why...
Read the PostMIT Central Social Media Strategy for 2021
April 26, 2021
This year, we will continue to leverage our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. In addition, we will continue to feature MIT’s rich, creative culture and the amazing students, faculty, and staff who make MIT the special place it is. Here is...
Read the PostDealing with Trolling
October 8, 2019
This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take place on a DLC-owned social media channel. Rather, they were instances where a staff member or student experienced...
Read the PostMIT Social Media Hub
January 14, 2019
In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be more reflective of what you’ll find on the site: MIT social media content, channels, and best practices. When MIT...
Read the PostThe Power of Organic
November 2, 2018
There is so much information out there about paid social media. One might even feel pressured to pay to play. I thought I’d offer a voice in support of non-paid social media. At MIT we have a purely organic strategy, and I think it could work for you, too. Since I started working at MIT in November 2015, we’ve grown...
Read the Post#ThisIsMIT
September 6, 2017
It is well known that MIT students are academically exceptional and are high scholastic achievers. What is less known is how well-rounded, creative, and artistic they are. To showcase what students do outside of the classroom, I wanted to create a campaign to encourage them to produce videos for social sharing. This...
Read the PostHow We Use Slack
May 11, 2017
MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...
Read the PostWhat You Need to Know About Social Media Analytics Tools
September 21, 2016
I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...
Read the Post