A blog for social media communicators at MIT


social media

My Summer with MIT’s Tumblr

September 25, 2023

By Emma Briggs, Social Media Intern  Ten or 15 years ago, Tumblr was a creative social platform known for fostering innovative energy with billions of website views per month. In the last decade, the blogging platform has lost many of its users to Instagram, X (formerly Twitter), and most recently, TikTok. The younger...

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Here's what you need to know about Facebook page likes and follows

By Jenny Li Fowler June 8, 2022

Why does Facebook offer both page like and page follow options, and what’s the difference, anyway? I admit that trying to figure out the difference between the two baffled me for years, mainly because I wasn’t sure which metric to track. In this blog post I’ll break down the differences between the two and explain why...

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MIT Central Social Media Strategy for 2021

By Jenny Li Fowler April 26, 2021

This year, we will continue to leverage our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. In addition, we will continue to feature MIT’s rich, creative culture and the amazing students, faculty, and staff who make MIT the special place it is. Here is...

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Dealing with Trolling

By Jenny Li Fowler October 8, 2019

This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take place on a DLC-owned social media channel. Rather, they were instances where a staff member or student experienced...

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MIT Social Media Hub

By Jenny Li Fowler January 14, 2019

In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be more reflective of what you’ll find on the site: MIT social media content, channels, and best practices. When MIT...

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The Power of Organic

By Jenny Li Fowler November 2, 2018

There is so much information out there about paid social media. One might even feel pressured to pay to play. I thought I’d offer a voice in support of non-paid social media. At MIT we have a purely organic strategy, and I think it could work for you, too. Since I started working at MIT in November 2015, we’ve grown...

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By Jenny Li Fowler September 6, 2017

It is well known that MIT students are academically exceptional and are high scholastic achievers. What is less known is how well-rounded, creative, and artistic they are. To showcase what students do outside of the classroom, I wanted to create a campaign to encourage them to produce videos for social sharing. This...

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How We Use Slack

By Jenny Li Fowler May 11, 2017

MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...

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What You Need to Know About Social Media Analytics Tools

By Jenny Li Fowler September 21, 2016

I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...

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