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#MIT02139
May 20, 2016
The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our festivities with the rest of the world, so we created the hashtag #MIT02139 (MIT + the campus’s zip code) to support the celebration...
Read the Post#alwaysMIT
June 30, 2015
In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...
Read the PostInterview with Nicole Morell
March 9, 2015
Nicole Morell is the MIT Alumni Association’s social media community manager. She manages day-to-day social media and writes for the Slice of MIT blog. Nicole shares her insights into her favorite social network, as well as the challenges and successes she’s had on the job. What is your favorite social network and...
Read the PostCase Study: Hosting the #MITAlum Twitter Chat
December 15, 2014
In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...
Read the PostCase Study: Social Media at the CAST Symposium
December 2, 2014
The MIT Center for Art, Science & Technology hosted “Seeing / Sounding / Sensing,” an intensive two-day symposium that invited creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge...
Read the PostHosting a Bilingual Twitter Chat
September 23, 2014
On September 5, MIT’s Community Innovators Lab (@MITCoLab) co-facilitated a bilingual Twitter chat with its innovation school, Escuela de Innovación Comunitaria (@InnovacionC). The topic of the chat was leveraging ethnic identity to build community power. Along with a local partner, Manos Visibles, MIT CoLab recently...
Read the PostRemove "Check Out" From Your Social Media Vocabulary
June 2, 2014
Yes, it’s my pet peeve. It’s the use of the phrase “check out.” The phrase isn’t inherently good or bad; what really stands out is its overuse as a sign of vocabulary laziness. In the past 30 days, 10 million tweets used the phrase “check out.” I’ve included some examples below, with the number of times each phrase...
Read the PostQ&A with Kellen Manning
April 29, 2014
I approached Kellen Manning a week ago to see if he’d be willing to answer some questions about his work. Kellen manages social media for MIT’s Division of Student Life. Kellen, what’s the hardest part of managing social media for your department? Probably the fact that before I got here social media in my department...
Read the Post"Meltdown": A Twitter Case Study
December 20, 2012
"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...
Read the PostElection 2012: Twitter and Infographics
November 9, 2012
Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...
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