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Building a Following on Snapchat
April 28, 2016
Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...
Read the Post#alwaysMIT
June 30, 2015
In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...
Read the PostMIT + SXSW
August 28, 2014
South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag #SXSWi on Twitter, and while music and film are a big part of the event, the interactive part features the creativity of gaming...
Read the PostValidation as Part of Social Media Customer Service
March 24, 2014
While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...
Read the PostGoogle+ for Higher Ed
September 17, 2013
MIT has a large Google+ following, to its main page as well as its many departments, e.g.,: Alumni Association, Computer Science and Artificial Intelligence Laboratory, Center for Civic Media, MIT Energy Initiative, and Earth, Atmospheric, and Planetary Sciences. Earlier this month, those of us who manage Google+...
Read the PostMIT Commencement 2013
June 12, 2013
This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify: Are You Ready for Commencement? Doctoral Hooding...
Read the Post"Meltdown": A Twitter Case Study
December 20, 2012
"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...
Read the PostRepurposing Content for Social Media
December 10, 2012
Academic departments produce a lot of content. Faculty members are always writing and teaching, academic departments are producing communications materials in various print and digital formats, and campus services have marketing materials on hand. A lot of the content you are already producing can be posted to social...
Read the PostElection 2012: Twitter and Infographics
November 9, 2012
Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...
Read the PostInauguration of L. Rafael Reif, MIT's 17th President
October 3, 2012
On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...
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