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Case Studies
How We Use Slack
May 11, 2017
MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...
Read the Post#MIT02139
May 20, 2016
The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our festivities with the rest of the world, so we created the hashtag #MIT02139 (MIT + the campus’s zip code) to support the celebration...
Read the PostMIT Commencement 2015
July 28, 2015
I took what I learned from the past few years and applied the learnings to our social media efforts for this year's Commencement week. We received great engagement on MIT's social channels. The hashtag At MIT, we used the hashtag #MIT2015, which followed our usual pattern: MIT and the year of the graduating class. I...
Read the Post#alwaysMIT
June 30, 2015
In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...
Read the PostSnapchat Case Study: Or, How We Learned to Love the Sticker
, March 31, 2015
Our goal as members of the Division of Student Life communications team is to show that MIT has a thriving, vibrant community full of activities and events, and to illustrate it in a way that is student engaged and student driven. Springfest is no exception. It is one of the biggest events hosted by the Undergraduate...
Read the Post5 Tips for Making a Google Hangout Bilingual
December 30, 2014
At the Community Innovators Lab, we’ve been experimenting with making our social media events bilingual. Read about our first-ever bilingual Twitter chat. Our most recent foray has been to make a Google Hangout bilingual. In late October, in collaboration with our partner Manos Visibles, we hosted a Google Hangout...
Read the PostCase Study: Hosting the #MITAlum Twitter Chat
December 15, 2014
In October, the MIT Alumni Association hosted the #MITAlum Twitter chat “MIT Alumni and the Final Frontier.” This chat featured six alumni working in space exploration and tied in with AeroAstro’s Centennial celebration. This chat had big levels of engagement, high numbers of alumni taking part, and reached over 80,...
Read the PostCase Study: Social Media at the CAST Symposium
December 2, 2014
The MIT Center for Art, Science & Technology hosted “Seeing / Sounding / Sensing,” an intensive two-day symposium that invited creative artists to join with philosophers, cognitive neuroscientists, anthropologists, historians and scholars from a range of disciplines in an open-ended discussion about knowledge...
Read the Post#helloMIT
September 9, 2014
The Division of Student Life wanted to figure out a way to reach the incoming freshman class and get them familiar with our communications channels before they arrived on campus. So, we took the idea that we had for our #goodbyeMIT project (leading up to Commencement 2014), which involved following one senior via...
Read the PostThe New MIT Connect
September 3, 2014
MIT Connect allows the world to explore MIT through social media. It was first launched in 2012 (read the MIT news article), with two main pages: the home page and the blog. The home page featured a header of recent social media posts, a “discover” section featuring suggested profiles of MIT departments on social...
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