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Emotional Content: What Bruce Lee Taught Me About Digital Media
November 3, 2014
Let me get this out of the way: Everything that I know about producing content for digital media I learned through Bruce Lee. To be more specific, I learned it through a small scene in his classic film Enter the Dragon. It all starts when Bruce discovers a young student walking around the temple. Upon seeing the...
Read the PostThe Obsession with Best Practices
January 29, 2014
One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...
Read the PostWhere to Start with Facebook Insights
October 28, 2013
Last week I gave a presentation called Introduction to Facebook Insights. Insights can sometimes be overwhelming when you're first learning to use it, so I explained how to start in a few steps: Understand metrics terms. Learn what "Reach" and "Engaged" mean. Learn to tell the difference between Page metrics and Post...
Read the PostSharpen Your Social Media Savvy in 60 Minutes per Week… Or Shorter
April 2, 2013
Using Social Media to Sustain and Strengthen Your Program Relationships Social media interaction and engagement is about more than the tactics or tools. Experts agree that one of the most effective uses of social media is to build and deepen relationships with customers, and I use that mantra to guide my social media...
Read the PostReporting On Your Social Media Analytics
February 6, 2013
If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time. How often should I pull reports? How often you pull reports should depend upon how often you meet with your supervisor/team...
Read the PostAvoid Getting Overwhelmed: Make Social Media Work For You
June 27, 2012
I find that there's an interesting divide in mindsets when it comes to social media as tools. Which camp do you fall in? Do you just use social media haphazardly, or are you making these tools work for you in some way? Is social media: a necessary evil that provides little benefit, an unnecessary evil, or a vital...
Read the Post13 Tips for Using Social Media at Your Next Conference
March 13, 2012
A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...
Read the PostSocial Media on a Shoestring
March 8, 2012
In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...
Read the PostWork with a Goal in Mind: 3 Questions to Ask Yourself
February 24, 2012
I often get the query "My department is on Facebook and Twitter, now what should I be posting?" Due to the frequency of this question, I thought it deserved an answer on the blog. If you find yourself asking the question above or feeling confused about what to do next on social media, you need to step back and define...
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