A blog for social media communicators at MIT

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influence

Influencers and Brand Advocates

By Stephanie Hatch Leishman August 10, 2012

There are two specific groups with whom you should be cultivating relationships to more effectively reach your target audience: influencers and brand advocates. Part of reaching out to a large audience involves reaching out to key influencers and brand advocates who in turn reach specific groups of people with their...

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