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Does Your Department Take the 'Social' Out of Social Media?
May 9, 2012
It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...
Read the Post4 Benefits of Joining Twitter Chats
April 17, 2012
A few Tuesdays ago I participated in the weekly Twitter chat called #influencechat. We discussed disruption and innovation (concepts made popular by Clayton Christensen, @claychristensen, a well-known professor at Harvard Business School @HarvardBiz). After debating the difference between the two terms, we discussed...
Read the Post13 Tips for Using Social Media at Your Next Conference
March 13, 2012
A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...
Read the PostThe DND Rule
February 28, 2012
One book I have enjoyed using as a reference is Likeable Social Media by Dave Kerpen, CEO of Likeable Media. In his book, he defines the Do-Not-Delete Rule. He states, "the do-not-delete (DND) rule states that unless a comment is obscene, profane, bigoted, or contains someone's personal and private information, never...
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