A blog for social media communicators at MIT


dark social

What Is “Dark Social”?

By Stephanie Hatch Leishman December 20, 2013

You might have noticed an increase in direct referral traffic to pages on your website. This traffic can come from visits that result in bookmarked URLs or typing a URL directly in the browser, but much of this traffic also comes from “dark social." In the past, the term “dark social” sometimes referred to the “dark...

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