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MIT + SXSW
August 28, 2014
South by Southwest, usually referred to as SXSW, is an annual music, film, and interactive conference and festival held in Austin, Texas. The “interactive” portion usually goes by the hashtag #SXSWi on Twitter, and while music and film are a big part of the event, the interactive part features the creativity of gaming...
Read the PostMIT Commencement 2014
June 24, 2014
Thanks to the departments that actively participated in Commencement via social media. Many departments saw a growth in followers and engagement as a benefit of their activity surrounding the event. At MIT, we used the hashtag #MIT2014, which followed the pattern set in earlier years (e.g., #MIT2013, #MIT2012). We...
Read the PostWhat Kind of Experience Does Your Content Provide?
March 7, 2014
There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core question: What kind of experience does your content provide? Through their study of media engagement, Medill scholars have...
Read the PostQuora: How Ashton Kutcher, Joi Ito, and Drew Houston Respond
August 16, 2013
Ashton Kutcher and Joi Ito Jobs, the movie about Steve Jobs, hits theaters today. People are wondering how well Ashton Kutcher plays the lead role, and this question showed up on Quora: "How did Ashton Kutcher prepare for his role as Steve Jobs in the new movie Jobs?" Although the question was asked in the third...
Read the PostHow Colleges and Universities Use Instagram
July 1, 2013
Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...
Read the PostMIT Commencement 2013
June 12, 2013
This year, Commencement was as great as ever, although the weather was wetter than usual. Hundreds of people posted about Commencement to different social media networks to share their experiences. I compiled the best tweets, photo, video, links, etc. on Storify: Are You Ready for Commencement? Doctoral Hooding...
Read the Post37 Ways MIT Uses Yammer
January 22, 2013
Yammer is an enterprise social platform being used by a few thousand employees at MIT for networking, project management, faculty-student collaboration, teamwork, onboarding, learning, talent management, team formation, and more. Here is a list of actions we take on Yammer. Word of advice: Yammer is as awesome as you...
Read the Post"Meltdown": A Twitter Case Study
December 20, 2012
"Meltdown," a post written in October on the MIT Admissions blog, evoked a lot of responses via social media. One benefit of social media is the data they provide on reactions and thoughts about a piece of news. It's like listening in on what people are saying to each other about a particular topic. Between October...
Read the PostElection 2012: Twitter and Infographics
November 9, 2012
Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...
Read the PostInauguration of L. Rafael Reif, MIT's 17th President
October 3, 2012
On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...
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