CPS Presentations for Spring 2014

February 19, 2014

Communication Production Services invites MIT communications staff to attend our spring presentations. Registration is required, and the location will be provided upon confirmation.

Social Media for Events

March 12, 2014 2:30-3:30 p.m.

With social media, you can feel the pulse of an event and listen in on the many different conversations that stem from one keynote speaker’s remarks. The immediacy and connectivity provided by social networks help participants engage more with each other and give more people a voice. Join us to learn how to optimize your social media efforts before, during, and after an event.

Presenter: Stephanie Hatch Leishman, MIT Communication Production Services

Instagram 101

March 25, 2014 10-11 a.m.

Launched in the fall of 2010, Instagram is a relatively new platform next to giants like Facebook and Twitter. What makes this social network unique is that it restricts content creation to mobile devices and its content to a square. See what makes Instagram wildly popular and how to use it for higher education communications.

Presenter: Stephanie Hatch Leishman, MIT Communication Production Services

Creating Communications That Connect: What’s Your Strategy?

April 17, 2014 1-2 p.m.

In a world where the average person is bombarded with more than 3,500 marketing messages per day, it is crucial that organizations communicate clearly and consistently. Learn how best to develop a strategic roadmap for identifying and creating the right mix of communications vehicles – whether web, print, or social media – ensuring consistent visual identity, message, voice, and alignment with the MIT brand.

Presenters: Tammy Dayton, Moth Design, and Dave Demerjian, 43,000 Feet

Time Management for Social Media

May 14, 2014 11 a.m.-12 p.m.

Whether social media management is 5%, 50%, or 100% of your job description, you want to do it well and the best you can with the time you have. Learn how to be more efficient with your social media management. You’ll learn the tools, techniques, and mindset that will give you a return on your investment.

Presenter: Stephanie Hatch Leishman, MIT Communication Production Services