Stephanie Hatch Leishman
Former MIT Social Media Strategist
Four Digital Strategy Essentials
November 21, 2012
In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a better experience than sitting in front of an actual makeup artist, so the question that arises is how the digital experience...
Read the PostElection 2012: Twitter and Infographics
November 9, 2012
Yesterday I watched Twitter, especially observing tweets using the hashtag #election2012. A lot of people expressed their political beliefs via Twitter, making the social network an important place for debate and discussion. I was surprised to see such a difference between the Obama and Romney Twitter campaigns during...
Read the PostHighlights from the Ivy Plus Social Media Conference
October 29, 2012
This past weekend I met in Princeton, New Jersey with colleagues from other universities to talk about social media. Here are some of the highlights from our roundtable discussions. Unique voice: how unique can a university be? Examples of tweeters with non-standard voices: take a look at Father Marquette and Spike...
Read the PostTime Management for Social Media
October 17, 2012
Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...
Read the PostInauguration of L. Rafael Reif, MIT's 17th President
October 3, 2012
On Friday, September 21, 2012, the MIT community celebrated the inauguration of L. Rafael Reif as MIT's 17th president. You can watch the inaugural address or read about it and view photos. We decided on a hashtag that reflected the theme: #oneMIT. This hashtag was featured on the inauguration website as well as on...
Read the PostTrack Successes and Failures
September 6, 2012
A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction, many more comments than usual, or more shares than you've gotten before, make sure to take a screenshot, favorite positive...
Read the PostDon't send Facebook posts directly to Twitter
September 4, 2012
When it comes to automating posts, you might consider sending the post from the platform with the most limitations and automate from there. Otherwise, you run into trouble. For example, if you are sending posts from Facebook to Twitter automatically, posts will appear truncated on Twitter because Twitter's character...
Read the PostUse IFTTT for Automatic Content Archival
August 27, 2012
IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based) accounts with IFTTT. Then you can make a recipe, such as "whenever I get tagged on Facebook, send me an email." You can use this tool...
Read the PostAvoid Getting Hacked on Twitter
August 20, 2012
Updated July 16, 2014 The difference between spam and hacking when it comes to Twitter is that spam usually comes from a stranger (or from friends who use social media in annoying ways, but that's another issue). Attempts at hacking your account, however, can come from someone you trust, not because that trusted...
Read the PostInfluencers and Brand Advocates
August 10, 2012
There are two specific groups with whom you should be cultivating relationships to more effectively reach your target audience: influencers and brand advocates. Part of reaching out to a large audience involves reaching out to key influencers and brand advocates who in turn reach specific groups of people with their...
Read the Post