A blog for social media communicators at MIT



7 Ways to Get the Most Out of Twitter

By Stephanie Hatch Leishman March 19, 2012

Last week I listened to a Mediabistro presentation by Lauren Dugan, editor of AllTwitter.com. She listed seven ways to get the most out of 140 characters: Branding and visibility Customer support Customer outreach/feedback Networking Internal communication Generating leads Supporting other online presences Lauren also...

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13 Tips for Using Social Media at Your Next Conference

By Stephanie Hatch Leishman March 13, 2012

A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...

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Twitter Lists: How Others Define You

By Stephanie Hatch Leishman February 13, 2012

One benefit of social media is the ability to see how others view your organization without having to send out a survey. To figure out how Twitter users view your organization, you can use Twitter lists. Go to your Twitter profile and click on the 'Lists' link on the left sidebar. All the lists you follow appear. At...

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The Hashtag (#)

By Stephanie Hatch Leishman February 9, 2012

The # symbol, or 'hashtag' is used in Twitter. A hashtag shows that a tweet relates to a certain category or event. When a hashtag is used by a large number of users, it can become a trending topic. The hashtag has many creative uses; it is most commonly used for events, topics, and public chats. For example, a group...

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