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What We Discovered About Organic Listening
March 4, 2021
Listening and monitoring have always been an important part of social media management. In 2020, these practices became crucial, not only in our handling of social media, but also in gaining an understanding of audience sentiment in general during some critical times. One practice we were able to refine is what I call...
Read the PostWhat 2020 Taught Us
January 4, 2021
2020 had us rethinking our social media strategy and tactics and responding to a changing climate all year long. Until last year, we primarily used our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. We also aimed to show more of MIT’s rich, creative...
Read the PostDealing with Trolling
October 8, 2019
This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take place on a DLC-owned social media channel. Rather, they were instances where a staff member or student experienced...
Read the PostMIT Social Media Hub
January 14, 2019
In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be more reflective of what you’ll find on the site: MIT social media content, channels, and best practices. When MIT...
Read the PostThe Power of Organic
November 2, 2018
There is so much information out there about paid social media. One might even feel pressured to pay to play. I thought I’d offer a voice in support of non-paid social media. At MIT we have a purely organic strategy, and I think it could work for you, too. Since I started working at MIT in November 2015, we’ve grown...
Read the Post#ThisIsMIT
September 6, 2017
It is well known that MIT students are academically exceptional and are high scholastic achievers. What is less known is how well-rounded, creative, and artistic they are. To showcase what students do outside of the classroom, I wanted to create a campaign to encourage them to produce videos for social sharing. This...
Read the PostHow We Use Slack
May 11, 2017
MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...
Read the PostWhat You Need to Know About Social Media Analytics Tools
September 21, 2016
I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...
Read the Post#MIT02139
May 20, 2016
The Century in Cambridge celebration marked the 100th anniversary of MIT’s move from Boston to Cambridge in 1916, and events were planned for most of the spring. We wanted to share our festivities with the rest of the world, so we created the hashtag #MIT02139 (MIT + the campus’s zip code) to support the celebration...
Read the PostBuilding a Following on Snapchat
April 28, 2016
Due to Snapchat not providing definitive total audience numbers, this is not a definitive case study. It’s more or less, me trying something with my channel and providing conclusions. What do I know for sure? As of May 2015, the Division of Student Life’s Snapchat account (MIT Student Life) amassed over 1000...
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