A blog for social media communicators at MIT
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MIT Commencement 2015
July 28, 2015
I took what I learned from the past few years and applied the learnings to our social media efforts for this year's Commencement week. We received great engagement on MIT's social channels. The hashtag At MIT, we used the hashtag #MIT2015, which followed our usual pattern: MIT and the year of the graduating class. I...
Read the Post#alwaysMIT
June 30, 2015
In May, some members of MIT's Commencement committee wanted to gather memories from graduating seniors and asked me if we could use social media to do so. The original hashtag that was proposed was #MITmemories. It seemed like a straightforward choice, but “memory” was a word overused in alumni and graduation...
Read the PostInterview with Zach Church
February 6, 2015
As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his experiences with social media, how he reports on analytics, and how he has changed the way he manages content. What is your...
Read the PostQ&A with Liz Woodward
May 2, 2014
Liz Woodward manages social media for MIT’s Office of the Arts, more fondly known as Arts at MIT. MIT is a very creative place, and Liz manages social media content that highlights the Institute's juxtaposition of science and art. I asked Liz a few questions about her job. How long have you been managing your...
Read the PostValidation as Part of Social Media Customer Service
March 24, 2014
While many universities and their departments jump right into broadcasting their message via social, many pause before starting to use social networks for customer service. They know it will be much more difficult to use social in this way. Why? Because producing one-way content is easier than dealing with a two-way...
Read the PostHow Colleges and Universities Use Instagram
July 1, 2013
Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...
Read the PostUse IFTTT for Automatic Content Archival
August 27, 2012
IFTTT ("if this then that") is an automation tool that allows you to make "recipes" consisting of triggers. Here's how it works. You register all your social (and other internet-based) accounts with IFTTT. Then you can make a recipe, such as "whenever I get tagged on Facebook, send me an email." You can use this tool...
Read the PostPhotography and Social Media: Quality is Important
July 9, 2012
Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...
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