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What You Need to Know About Social Media Analytics Tools
September 21, 2016
I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...
Read the PostInterview with Zach Church
February 6, 2015
As associate director of news, Zach Church manages news and content for the MIT Sloan School of Management. He also oversees social media management and strategy, so I asked him about his experiences with social media, how he reports on analytics, and how he has changed the way he manages content. What is your...
Read the PostThe Obsession with Best Practices
January 29, 2014
One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...
Read the PostWhat Is “Dark Social”?
December 20, 2013
You might have noticed an increase in direct referral traffic to pages on your website. This traffic can come from visits that result in bookmarked URLs or typing a URL directly in the browser, but much of this traffic also comes from “dark social." In the past, the term “dark social” sometimes referred to the “dark...
Read the PostWhere to Start with Facebook Insights
October 28, 2013
Last week I gave a presentation called Introduction to Facebook Insights. Insights can sometimes be overwhelming when you're first learning to use it, so I explained how to start in a few steps: Understand metrics terms. Learn what "Reach" and "Engaged" mean. Learn to tell the difference between Page metrics and Post...
Read the PostA Tour of the New Facebook Insights
July 26, 2013
Facebook is rolling out new Insights. The improvements are apparent in the new design and layout. Insights now includes a dashboard with the following tabs: Overview, Page, Posts, People. Overview In the overview, you can view how your page is doing in likes, general reach, and engagement. Under this, Insights shows...
Read the PostReporting On Your Social Media Analytics
February 6, 2013
If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time. How often should I pull reports? How often you pull reports should depend upon how often you meet with your supervisor/team...
Read the PostTrack Successes and Failures
September 6, 2012
A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction, many more comments than usual, or more shares than you've gotten before, make sure to take a screenshot, favorite positive...
Read the PostDan Zarrella: 13 Takeaways
March 6, 2012
Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...
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