A blog for social media communicators at MIT
How Colleges and Universities Use Instagram
July 1, 2013
Universities and colleges around the nation are using Instagram. They've found a few ways to take advantage of this every-growing platform, so I thought I'd give you a tour of higher education instagramming. These methods are not only for main university accounts, but can be used by specific departments, labs,...Read the Post
Why Use Images?
May 17, 2013
I'll tell you why. People process visual information faster. Some concepts are better explained by an image than by text. Posts with images usually get more engagement. Images generally take up more space in the news feed. Images interrupt long passages of text in a good way. Pages on your website that don't have...Read the Post
CPS Photo Library
November 16, 2012
Are you looking for compelling MIT photos to help your department’s next communication project? Communication Production Services’ photo library, hosted on Flickr, features students, buildings, labs and campus life, in addition to a collection of historical photos courtesy of the Museum and Libraries Archives. The...Read the Post
Photography and Social Media: Quality is Important
July 9, 2012
Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...Read the Post
Want more engagement? Dig deeper!
July 6, 2012
It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...Read the Post