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What You Need to Know About Social Media Analytics Tools
September 21, 2016
I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...
Read the PostTime Management for Social Media
October 17, 2012
Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...
Read the PostDoes Your Department Take the 'Social' Out of Social Media?
May 9, 2012
It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...
Read the Post7 Ways Social Media Impacts Organizations
March 30, 2012
I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations: 1. Velocity has accelerated No longer 24/7, but 60/60/24/7 2. Awareness is no longer passive "Inbound communications must now become as...
Read the PostTwitter Lists: How Others Define You
February 13, 2012
One benefit of social media is the ability to see how others view your organization without having to send out a survey. To figure out how Twitter users view your organization, you can use Twitter lists. Go to your Twitter profile and click on the 'Lists' link on the left sidebar. All the lists you follow appear. At...
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