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What You Need to Know About Social Media Analytics Tools
September 21, 2016
I spent the better part of the summer researching social media tools that could help meet our needs for more comparative and targeted analytics, and after looking into dozens of platforms and viewing numerous demos here’s what I’ve learned: The majority of social media analytics tools fall into one of three categories...
Read the PostWhat Kind of Experience Does Your Content Provide?
March 7, 2014
There’s more to meeting audience needs than providing the right information. Medill on Media Engagement (by Northwestern’s Medill School of Journalism) organizes content creation around a core question: What kind of experience does your content provide? Through their study of media engagement, Medill scholars have...
Read the PostThe Obsession with Best Practices
January 29, 2014
One of the best blog posts I’ve read this month is "Digital labor ou digital volunteer? Marx à l’heure du web 2.0” by Sylvain Léauthier. He argues that the world of personal and professional marketing on the social web has become obsessed with best practices. In this article, Léauthier says (translated from French): "...
Read the PostTime Management for Social Media
October 17, 2012
Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...
Read the PostWant more engagement? Dig deeper!
July 6, 2012
It is important to set some objectives for your social media efforts. One buzzword frequently heard is 'engagement' – more likes, more comments, more submissions, more LOLs, more activity in general. However, don't stop at the buzzword with your social media strategy. Dig deeper. What kind of engagement - or engagers...
Read the PostDoes Your Department Take the 'Social' Out of Social Media?
May 9, 2012
It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...
Read the PostSocial Media on a Shoestring
March 8, 2012
In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...
Read the PostThe Five Ws
February 24, 2012
This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who Who is your audience? Who are...
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