A blog for social media communicators at MIT



Personal vs. Department Identity in Social Media

By Stephanie Hatch Leishman January 15, 2013

A few days ago I received an email from a colleague who manages social media for an MIT program. She wrote, "One thing that really confuses me is how to brand myself in relationship to [the program]. People reach me more than others via [the program's] social media accounts. Sometimes people ask 'Who is behind this...

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7 Ways to Get the Most Out of Twitter

By Stephanie Hatch Leishman March 19, 2012

Last week I listened to a Mediabistro presentation by Lauren Dugan, editor of AllTwitter.com. She listed seven ways to get the most out of 140 characters: Branding and visibility Customer support Customer outreach/feedback Networking Internal communication Generating leads Supporting other online presences Lauren also...

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Facebook: Pages vs. Groups

By Stephanie Hatch Leishman February 6, 2012

Every individual with a Facebook account has a personal 'profile' which can be used to connect with friends. Also, Individuals can post text, photos, and links to share with others. People have profiles; organizations cannot have profiles. However, organizations can create a 'page' or a 'group'. Once you have decided...

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