A blog for social media communicators at MIT
Popular Categories
Tag Cloud
alumni
analytics
audience
Automation
Blogging
call-to-action
case studies
Commencement
content
engagement
events
Facebook
goals
group
hashtags
images
Instagram
Linkedin
links
listening strategies
negativity
networking
news
photography
priorities
questions
replying
social media
Storify
strategy
student life
students
success
timing
trends
Twitter
Tag
monitoring
Reporting On Your Social Media Analytics
February 6, 2013
If you manage social media accounts for your department or school, you should be regularly and consistently looking at your analytics. Pull and file reports so you can evaluate changes over time. How often should I pull reports? How often you pull reports should depend upon how often you meet with your supervisor/team...
Read the PostTrack Successes and Failures
September 6, 2012
A big part of ongoing social media success is to acknowledge and keep track of your successes and failures. When you publish a piece of content that gets a positive - or negative - reaction, many more comments than usual, or more shares than you've gotten before, make sure to take a screenshot, favorite positive...
Read the PostTwitter Lists: How Others Define You
February 13, 2012
One benefit of social media is the ability to see how others view your organization without having to send out a survey. To figure out how Twitter users view your organization, you can use Twitter lists. Go to your Twitter profile and click on the 'Lists' link on the left sidebar. All the lists you follow appear. At...
Read the Post