Jenny Li Fowler
Director of Social Media Strategy
MIT on TikTok
September 6, 2022
Why we decided to get on TikTok One of MIT’s primary goals for social media is to feature our community and share our rich culture. We want prospective students who are deciding between MIT and peer universities to know that you absolutely can pursue other interests here outside of math, science, and engineering. And...
Read the PostHere's what you need to know about Facebook page likes and follows
June 8, 2022
Why does Facebook offer both page like and page follow options, and what’s the difference, anyway? I admit that trying to figure out the difference between the two baffled me for years, mainly because I wasn’t sure which metric to track. In this blog post I’ll break down the differences between the two and explain why...
Read the PostMIT Central Social Media Strategy for 2021
April 26, 2021
This year, we will continue to leverage our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. In addition, we will continue to feature MIT’s rich, creative culture and the amazing students, faculty, and staff who make MIT the special place it is. Here is...
Read the PostWhat We Discovered About Organic Listening
March 4, 2021
Listening and monitoring have always been an important part of social media management. In 2020, these practices became crucial, not only in our handling of social media, but also in gaining an understanding of audience sentiment in general during some critical times. One practice we were able to refine is what I call...
Read the PostWhat 2020 Taught Us
January 4, 2021
2020 had us rethinking our social media strategy and tactics and responding to a changing climate all year long. Until last year, we primarily used our flagship social media channels to reaffirm our global reputation and support Institute-level messaging priorities. We also aimed to show more of MIT’s rich, creative...
Read the PostDealing with Trolling
October 8, 2019
This past year (2018-19), a few members of the MIT community experienced some fairly serious trolling on social media. The online harassment was not directed at any DLC in particular, and did not take place on a DLC-owned social media channel. Rather, they were instances where a staff member or student experienced...
Read the PostMIT Social Media Hub
January 14, 2019
In January 2019 we unveiled the MIT Social Media Hub, which is a refresh of MIT Connect. We renamed the site for better searchability — Looking for MIT social media? You got it! We also wanted it to be more reflective of what you’ll find on the site: MIT social media content, channels, and best practices. When MIT...
Read the PostThe Power of Organic
November 2, 2018
There is so much information out there about paid social media. One might even feel pressured to pay to play. I thought I’d offer a voice in support of non-paid social media. At MIT we have a purely organic strategy, and I think it could work for you, too. Since I started working at MIT in November 2015, we’ve grown...
Read the Post#ThisIsMIT
September 6, 2017
It is well known that MIT students are academically exceptional and are high scholastic achievers. What is less known is how well-rounded, creative, and artistic they are. To showcase what students do outside of the classroom, I wanted to create a campaign to encourage them to produce videos for social sharing. This...
Read the PostHow We Use Slack
May 11, 2017
MIT has a very collaborative social media community centered around the Social Media Working Group (SMWG). The group is composed of staff who either directly manage a social media platform for an MIT department, lab or center, or manage a person who does. There are currently 150 members on the official list, but I...
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