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13 Tips for Using Social Media at Your Next Conference

By Stephanie Hatch Leishman March 13, 2012

A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...

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New Facebook Pages

By Stephanie Hatch Leishman March 1, 2012

Facebook is allowing pages to take on the new Timeline layout. Read about the news in PCWorld and CNET. Mashable can tell you six big changes that will affect your page. The biggest difference you'll see right away is the cover image. The profile image is a small square and overlaps partially on top of the cover image...

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Memes

By Stephanie Hatch Leishman February 22, 2012

'Meme' is a short version of mimeme, meaning an imitation. It's a replicating concept, idea, or style that is propagated and evolves along the way. It usually takes the form of a parody or involves using a recognizable image/phrase/etc. and playing with it (a mutating imitation). One great example is the meme...

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Facebook: Pages vs. Groups

By Stephanie Hatch Leishman February 6, 2012

Every individual with a Facebook account has a personal 'profile' which can be used to connect with friends. Also, Individuals can post text, photos, and links to share with others. People have profiles; organizations cannot have profiles. However, organizations can create a 'page' or a 'group'. Once you have decided...

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