A blog for social media communicators at MIT
Popular Categories
Tag Cloud
alumni
analytics
audience
Automation
Blogging
call-to-action
case studies
Commencement
content
engagement
events
Facebook
goals
group
hashtags
images
Instagram
Linkedin
links
listening strategies
negativity
networking
news
photography
priorities
questions
replying
social media
Storify
strategy
student life
students
success
timing
trends
Twitter
Tag
engagement
4 Benefits of Joining Twitter Chats
April 17, 2012
A few Tuesdays ago I participated in the weekly Twitter chat called #influencechat. We discussed disruption and innovation (concepts made popular by Clayton Christensen, @claychristensen, a well-known professor at Harvard Business School @HarvardBiz). After debating the difference between the two terms, we discussed...
Read the Post13 Tips for Using Social Media at Your Next Conference
March 13, 2012
A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...
Read the PostSocial Media on a Shoestring
March 8, 2012
In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...
Read the PostDan Zarrella: 13 Takeaways
March 6, 2012
Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...
Read the Post