Stephanie Hatch Leishman
Former MIT Social Media Strategist
7 Ways Social Media Impacts Organizations
March 30, 2012
I am reading Social Media ROI by Olivier Blanchard. In one section (pages 116-119), Blanchard addresses social media's general impact. He lists seven areas that affect organizations: 1. Velocity has accelerated No longer 24/7, but 60/60/24/7 2. Awareness is no longer passive "Inbound communications must now become as...
Read the PostYammer
March 28, 2012
Do you want to collaborate with others across the Institute who may work in another department? Try Yammer, an enterprise social network. MIT has its own closed group within Yammer, which is only open for those with mit.edu email addresses. On Yammer you can: network with others at MIT (you can follow others) discuss...
Read the PostAdvertising: Facebook vs. LinkedIn
March 21, 2012
Update (7/17/14): Some of this information may be out of date. A great way to target people is to place ads on social networks where the most people can be found. Ads on LinkedIn and on Facebook can be successful when worded effectively, targeted correctly, and timed well. Here are a few comparisons of the two...
Read the Post7 Ways to Get the Most Out of Twitter
March 19, 2012
Last week I listened to a Mediabistro presentation by Lauren Dugan, editor of AllTwitter.com. She listed seven ways to get the most out of 140 characters: Branding and visibility Customer support Customer outreach/feedback Networking Internal communication Generating leads Supporting other online presences Lauren also...
Read the Post13 Tips for Using Social Media at Your Next Conference
March 13, 2012
A few people are asking me about larger events and conferences coming up. Different departments would like to know how to incorporate social media to enhance the conference experience and help to reach goals they have for their events. I always say figure out your goals before your tactics. The below are some tactics...
Read the PostSocial Media on a Shoestring
March 8, 2012
In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...
Read the PostDan Zarrella: 13 Takeaways
March 6, 2012
Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...
Read the PostNew Facebook Pages
March 1, 2012
Facebook is allowing pages to take on the new Timeline layout. Read about the news in PCWorld and CNET. Mashable can tell you six big changes that will affect your page. The biggest difference you'll see right away is the cover image. The profile image is a small square and overlaps partially on top of the cover image...
Read the PostThe DND Rule
February 28, 2012
One book I have enjoyed using as a reference is Likeable Social Media by Dave Kerpen, CEO of Likeable Media. In his book, he defines the Do-Not-Delete Rule. He states, "the do-not-delete (DND) rule states that unless a comment is obscene, profane, bigoted, or contains someone's personal and private information, never...
Read the PostThe Five Ws
February 24, 2012
This week I listened to Gretchen VanEsselstyn speak as part of a media bistro seminar. She discussed 'The 5 Ws of Social Media Strategy', which I am sharing here. These five Ws are Who, What, Where, When, and hoW. I challenge you to answer the following questions for your department. Who Who is your audience? Who are...
Read the Post