Stephanie Hatch Leishman
Former MIT Social Media Strategist
Work with a Goal in Mind: 3 Questions to Ask Yourself
February 24, 2012
I often get the query "My department is on Facebook and Twitter, now what should I be posting?" Due to the frequency of this question, I thought it deserved an answer on the blog. If you find yourself asking the question above or feeling confused about what to do next on social media, you need to step back and define...
Read the PostMemes
February 22, 2012
'Meme' is a short version of mimeme, meaning an imitation. It's a replicating concept, idea, or style that is propagated and evolves along the way. It usually takes the form of a parody or involves using a recognizable image/phrase/etc. and playing with it (a mutating imitation). One great example is the meme...
Read the PostUse Your Own Logo
February 17, 2012
You represent the MIT brand when your department, lab, or center creates an account on a social media platform, so remember to use the MIT logo properly. Quoting from MIT's social media guidelines, "Use of the MIT logo is reserved for MIT's institutional pages, such as the MIT News Office" (this includes pages that...
Read the PostTwitter Lists: How Others Define You
February 13, 2012
One benefit of social media is the ability to see how others view your organization without having to send out a survey. To figure out how Twitter users view your organization, you can use Twitter lists. Go to your Twitter profile and click on the 'Lists' link on the left sidebar. All the lists you follow appear. At...
Read the PostThe Hashtag (#)
February 9, 2012
The # symbol, or 'hashtag' is used in Twitter. A hashtag shows that a tweet relates to a certain category or event. When a hashtag is used by a large number of users, it can become a trending topic. The hashtag has many creative uses; it is most commonly used for events, topics, and public chats. For example, a group...
Read the PostFacebook: Pages vs. Groups
February 6, 2012
Every individual with a Facebook account has a personal 'profile' which can be used to connect with friends. Also, Individuals can post text, photos, and links to share with others. People have profiles; organizations cannot have profiles. However, organizations can create a 'page' or a 'group'. Once you have decided...
Read the PostMIT Social Media
January 31, 2012
Updated July 17, 2014 Welcome to the MIT Connect Blog. This blog is intended for MIT communicators working with social media and any others who may have interest in what people at MIT are doing in this area. I hope this will be a great resource for those around the Institute seeking to develop their skills. Let me...
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