Stephanie Hatch Leishman
Former MIT Social Media Strategist
Using Pinterest Without the Fear of Breaking Copyright Laws
May 16, 2012
Organizations are nervous about using Pinterest. With all the news going on about pinning images being unlawful, there are lots of doubts about whether one should use Pinterest at all. This is particularly unfortunate given that, according to Mashable, Pinterest drives more traffic than Google+, YouTube, and LinkedIn...
Read the PostQwips: Using Snippets of Sound
May 14, 2012
In a seminar earlier this year called Social Media on a Shoestring, I explained the use of SoundCloud for songs, lectures, and pieces of longer talks. For even shorter snippets of sound, try Qwips. This free service comes as a phone app and on the web. You can record up to 30 seconds of sound and then share a link to...
Read the PostDoes Your Department Take the 'Social' Out of Social Media?
May 9, 2012
It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...
Read the PostStorify
May 2, 2012
Storify is a cool way to archive posts from different platforms into one 'digital newspaper', especially if you want to gather everything people have been posting about a particular subject and use it to tell a story. Here's how to make your own: 1. Sign up for an account on Storify.com. 2. Click on 'Create Story'. 3...
Read the PostDirect Marketing and Nanotargeting
May 1, 2012
Today I noticed books at discount prices placed outside the MIT Press. One title caught my eye. It is Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow. There are some relevant learnings I am gaining from this book. It was written in 2006; to give you a sense of how old that is in social media...
Read the PostHootSuite: How to Automatically Send RSS Content to Social Media Accounts
April 26, 2012
When you're overwhelmed as a communicator, automation can be key. This post deals with taking the new content of an existing RSS feed and sending it automatically to social media platforms such as Facebook, Twitter, and LinkedIn. Let's say, for example, that MIT News often writes articles about your department, and...
Read the Post12 MIT Professors to Follow on Twitter
April 25, 2012
Enjoy this list of MIT professors who are active on Twitter. #onlyatMIT RT @ccmillsMIT: Professor is doing "tweaching" where you can tweet questions using the hashtag #6_02. I love MIT. — Mikey Yang (@MikeyMIT) September 9, 2011 Ed Boyden, @EBoyden3 Associate Professor, Program in Media Arts and Sciences (@medialab)...
Read the Post4 Benefits of Joining Twitter Chats
April 17, 2012
A few Tuesdays ago I participated in the weekly Twitter chat called #influencechat. We discussed disruption and innovation (concepts made popular by Clayton Christensen, @claychristensen, a well-known professor at Harvard Business School @HarvardBiz). After debating the difference between the two terms, we discussed...
Read the PostTwitter 101
April 10, 2012
How to start a Twitter account for your department You will need: An email account (your Twitter account will be tied to this) A username (search on Twitter to make sure the username you want is not taken). This should be as short as possible and should contain 'MIT' if possible. For example, the Department of...
Read the PostHow to Create Pre-written Tweets
April 3, 2012
If you've visited a site like New York Times or Mashable, you may have seen that you can click on a "share" or "tweet this" button to share the article you are reading on Twitter. On many of these sites, when you do share the article, a pre-written tweet pops up with the title of the article and the URL so all you...
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