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Youtility
Applying Youtility to Pinterest
April 16, 2015
A previous post by Stephanie Leishman and the overall discussion on Youtility inspired us at MIT Recreation to ask ourselves the question “How can our social media be more useful to our audience?” What better place to start answering this question than with Pinterest, a platform designed for exploration and...
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January 15, 2015
This past fall, I attended a presentation by Jay Baer in which he talked about “Youtility.” Marketing and customer service are colliding, and less than half of the public trusts advertising, according to Baer. As I listened to him describe the state of advertising, one statement stuck out. He said, “Stop trying to be...
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