A blog for social media communicators at MIT

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nanotargeting

Direct Marketing and Nanotargeting

By Stephanie Hatch Leishman May 1, 2012

Today I noticed books at discount prices placed outside the MIT Press. One title caught my eye. It is Niche Envy: Marketing Discrimination in the Digital Age by Joseph Turow. There are some relevant learnings I am gaining from this book. It was written in 2006; to give you a sense of how old that is in social media...

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