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digital strategy

Four Digital Strategy Essentials

By Stephanie Hatch Leishman November 21, 2012

In October I attended a presentation by Russ Moorehead, vice president of Global Digital Operations and Strategy at Estée Lauder Companies. He mentioned that for Estée Lauder you can't have a better experience than sitting in front of an actual makeup artist, so the question that arises is how the digital experience...

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