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Ask Questions
May 24, 2012
Content isn't just about broadcasting news and information about your department. If so, it's not social media. It's just media (see Does Your Department Take the 'Social' Out of Social Media?). There are other types of content out there and one of these types is the asking of questions. Questions are an important...
Read the PostQwips: Using Snippets of Sound
May 14, 2012
In a seminar earlier this year called Social Media on a Shoestring, I explained the use of SoundCloud for songs, lectures, and pieces of longer talks. For even shorter snippets of sound, try Qwips. This free service comes as a phone app and on the web. You can record up to 30 seconds of sound and then share a link to...
Read the PostDoes Your Department Take the 'Social' Out of Social Media?
May 9, 2012
It's easy to get so overwhelmed with the communications tasks of a department, such as writing, pushing content out, and posting online, that we start to treat social media the same as traditional media: write, print/post, distribute. However, social media is, well, social. Don't forget that your department's...
Read the PostStorify
May 2, 2012
Storify is a cool way to archive posts from different platforms into one 'digital newspaper', especially if you want to gather everything people have been posting about a particular subject and use it to tell a story. Here's how to make your own: 1. Sign up for an account on Storify.com. 2. Click on 'Create Story'. 3...
Read the PostSocial Media on a Shoestring
March 8, 2012
In last week's seminar, I presented on how to use limited resources when managing social media for a department at MIT. I discussed strategy vs. tactics, types of content, and tools for streamlining your efforts when you're shoestringing it. Watch the screencast version on TechTV. Please comment! You can comment on...
Read the PostDan Zarrella: 13 Takeaways
March 6, 2012
Today we had the opportunity to have Dan Zarrella present The Science of Social Media at MIT. Being an institution of higher learning that especially loves science, MIT was pleased to welcome Dan. In his presentation, Dan did some myth busting and gave us some takeaways. Here's a taste of what we enjoyed: Myths: Ideas...
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