A blog for social media communicators at MIT
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Time Management for Social Media
October 17, 2012
Time management is the number one concern for communications staff whose jobs involve social media to any degree. No matter what the topic of my presentation or workshop, when it is time for questions the problem of time management is mentioned at least once. Below are 3 ways I use my time effectively to manage social...
Read the PostDon't send Facebook posts directly to Twitter
September 4, 2012
When it comes to automating posts, you might consider sending the post from the platform with the most limitations and automate from there. Otherwise, you run into trouble. For example, if you are sending posts from Facebook to Twitter automatically, posts will appear truncated on Twitter because Twitter's character...
Read the PostPhotography and Social Media: Quality is Important
July 9, 2012
Social media isn't just text-based anymore. Audio and visual content are a significant part of the social networking experience. Platforms such as Instagram and Flickr are increasingly popular. Therefore, posting visual content can be powerful and beneficial for your department if it is done well. Social media...
Read the PostTweeter's Block
June 19, 2012
You're posting for your department and you can't think of anything interesting to tweet. In essence, you have Tweeter's block. Remember, your department is bustling with activity - this is MIT! Inventions, research, hacks, socials, conversations, innovations, awards, news. There is a lot going on. Your audience is...
Read the PostUsing Pinterest Without the Fear of Breaking Copyright Laws
May 16, 2012
Organizations are nervous about using Pinterest. With all the news going on about pinning images being unlawful, there are lots of doubts about whether one should use Pinterest at all. This is particularly unfortunate given that, according to Mashable, Pinterest drives more traffic than Google+, YouTube, and LinkedIn...
Read the PostQwips: Using Snippets of Sound
May 14, 2012
In a seminar earlier this year called Social Media on a Shoestring, I explained the use of SoundCloud for songs, lectures, and pieces of longer talks. For even shorter snippets of sound, try Qwips. This free service comes as a phone app and on the web. You can record up to 30 seconds of sound and then share a link to...
Read the PostHootSuite: How to Automatically Send RSS Content to Social Media Accounts
April 26, 2012
When you're overwhelmed as a communicator, automation can be key. This post deals with taking the new content of an existing RSS feed and sending it automatically to social media platforms such as Facebook, Twitter, and LinkedIn. Let's say, for example, that MIT News often writes articles about your department, and...
Read the PostHow to Create Pre-written Tweets
April 3, 2012
If you've visited a site like New York Times or Mashable, you may have seen that you can click on a "share" or "tweet this" button to share the article you are reading on Twitter. On many of these sites, when you do share the article, a pre-written tweet pops up with the title of the article and the URL so all you...
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