7 Ways to Get the Most Out of Twitter

March 19, 2012

Last week I listened to a Mediabistro presentation by Lauren Dugan, editor of AllTwitter.com.

She listed seven ways to get the most out of 140 characters:

1. Branding and visibility
2. Customer support
3. Customer outreach/feedback
4. Networking
5. Internal communication
6. Generating leads
7. Supporting other online presences

Lauren also mentioned ways to target your profile effectively:

1. List important keywords in your Twitter bio to make your account more searchable.
2. Prioritize these keywords in your bio.
3. Include only one link: the company website, your blog, LinkedIn, etc.
4. Customize your background and color scheme; don't use the default.
5. Key tools: HootSuite, TweetDeck, Seesmic, and similar tools can help you schedule tweets and monitor keywords, lists, and specific tweeters.  

If you're craving to know more, read "How To Write The Perfect Tweet"