7 Ways to Get the Most Out of Twitter

March 19, 2012

Last week I listened to a Mediabistro presentation by Lauren Dugan, editor of AllTwitter.com.

She listed seven ways to get the most out of 140 characters:

  1. Branding and visibility
  2. Customer support
  3. Customer outreach/feedback
  4. Networking
  5. Internal communication
  6. Generating leads
  7. Supporting other online presences

Lauren also mentioned ways to target your profile effectively:

  1. List important keywords in your Twitter bio to make your account more searchable.
  2. Prioritize these keywords in your bio.
  3. Include only one link: the company website, your blog, LinkedIn, etc.
  4. Customize your background and color scheme; don't use the default.
  5. Key tools: HootSuite, TweetDeck, Seesmic, and similar tools can help you schedule tweets and monitor keywords, lists, and specific tweeters.  

If you're craving to know more, read "How To Write The Perfect Tweet"

Posted By
Stephanie Hatch Leishman

Stephanie Hatch Leishman

Former MIT Social Media Strategist

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