Use Your Own Logo

February 17, 2012

You represent the MIT brand when your department, lab, or center creates an account on a social media platform, so remember to use the MIT logo properly. Quoting from MIT's social media guidelines, "Use of the MIT logo is reserved for MIT's institutional pages, such as the MIT News Office" (this includes pages that represent the whole Institute).

Other entities within the Institute – such as schools, departments, labs, centers, and clubs – should not use the MIT logo as their profile icon, logo, or avatar on any social media platform. Quoting again from the social media guidelines, "Departments, schools, or labs should use their official logo or an iconic photo or image that is representative of the organization."